Empresa: Michael Page
Provincia: hibrido
Población:
Descripción:
Perfil buscado (Hombre/Mujer)
• Manages and drives all aspects performance marketing and directly supports the ?Head Digital Campaigns and Demand Center? in the Marketing Operation Studio Madrid.
• Plan, execute and optimize acquisition campaigns across various channels, including paid search, social media, display, email, and native advertising.
• Monitor and analyze campaign performance based on data-driven insights and strategy using quantitative analysis to determine metrics including ROI, CPA, CPL, conversion rates, and other KPIs to ensure that campaigns meet or exceed business goals and objectives.
• Develop and execute A/B and multivariate testing strategies to optimize campaign performance and drive continuous improvement with a hands-on growth hacking mentality.
• Identify marketing performance issues and pinpoint the root cause with the help of analytics tools (e.g. Google Analytics) and deliver quantifiable improvements.
• Collaborate with internal teams to develop effective landing pages, ad creatives, and messaging to improve campaign performance.
• Develop easy-to-use reporting or visualization dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
• Identify and evaluate new performance marketing opportunities and emerging trends to stay ahead of the competition.
• Stay up to date with industry trends and best practices to improve the overall effectiveness of the performance marketing programs.
• Act as a consultant to internal customers by developing and sustaining solid relationships with internal stakeholders.
• Implement the company´s digital strategy and adjust plans accordingly by conveying a consistent brand image.
• Continuously assess and improve processes along the customer journey and procedures for the entire customer experience.
• Support management to manage respective cost budgets, conduct proper resource planning within a project or work package.
• Support management of vendor and agency relationships where required.
• +3 años en ejecución de campañas con programatica, redes sociales y google|Inglés alto
• Bachelor´s or Master´s Degree in marketing or business administration or an equivalent combination of education and work-related experience.
• 3+ years professional experience in performance marketing, preferably in the medical device industry or agency environment.
• Additional postgraduate and professional qualifications desirable.
• Non-hierarchical team-oriented attitude.
• Strong track record within a marketing / or sales organization.
• Able to translate data-driven insights and complex digital topics in a tangible way.
• A passion for recent technology tools and full understanding of global digital marketing platform.
• Digitally driven mindset to prioritize pragmatic value driven activities with measurable impact.
• Excellent organizational, communication, and presentation skills.
• Thrives living and working in a multicultural environment.
• High level of integrity and commitment.
• Fluent in English (written and spoken), any other language is an advantage.
The Client is a Multinational Global Player in the healthcare industry and one of the leading MedTech companies worldwide.
• Fixed Salary in the range 40-50k
• Life and Medical Insurance
• Hybrid working pattern
• An agile and ambitious environment
• Open, friendly colleagues who collaborate and support each other.
• The freedom to create and engage
• An employer who invests in an inspiring corporate culture.
• The opportunity to develop yourself as a person and in your career.
• To work for the one of the leading MedTech companies.
Tecnologías: Google Analytics,
Tipo de Contrato:
Indefinido
Salario: 39000 € – 48000 € Bruto/año
Experiencia: 3 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/performance-marketing-lead-hibrido/google-analytics/rf-2674157bd2c8938e474a