Integrated Marketing Manager

Empresa: Semrush
Provincia: Barcelona
Población: 
Descripción: 
Job Description
Hi there!

We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role

– Developing and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality. This includes:

– Leading internal campaign communications from briefings to reporting

– Collaborating with creative production teams to deliver high-quality assets on time

– Owning and managing the campaign timeline

– Mapping and optimizing the complete consumer journey

– Overseeing and allocating campaign budgets

– Aligning and coordinating different teams (e.g., creative, media, product)

– Developing and testing new campaign formats and channels to optimize performance

– Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:

– Developing data-driven forecasts for campaign performance

– Creating multiple scenarios to evaluate potential outcomes of strategic decisions

– Conducting risk assessments and developing contingency plans

– Overseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teams

– Acting as the central point of contact, coordinating efforts across different departments

– Ensuring alignment of channel-specific strategies with overall campaign goals

– Facilitating effective communication and collaboration between teams

– Analyzing campaign metrics, working with analytics teams to derive insights, and making data-driven decisions

– Staying abreast of industry trends and incorporating innovative ideas into campaign strategies

– Utilizing AI tools to enhance productivity and campaign effectiveness

Requirements
Who we are looking for

– 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns

– Strong strategic thinking and campaign planning abilities

– Excellent presentation and communication skills, with the ability to create comprehensive decks

– Creativity

– Attention to detail

– Basic understanding of campaign metrics and data analysis

– Awareness of industry trends

– Goal-oriented mindset with a focus on results

– Adaptability and willingness to test new marketing approaches

– Bachelor´s degree in Marketing or a related field

– Advanced English language skills

Not required, but a plus

– Proficiency in using AI tools for marketing purposes

– Strong leadership and cross-functional collaboration skills

– You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

– Work format FLEX: This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of working. Proven!

– Flexible working day start

– Unlimited PTO

– Hobby benefit

– Breakfast, snacks, and coffee at the office

– Corporate events

– Training, courses, conferences

– Gifts for employees
Tecnologías: Marketing,
Tipo de Contrato: 
Indefinido
Salario: Sin especificar
Experiencia: Más de 5 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/integrated-marketing-manager-barcelona/marketing/rf-97971a4a52eda3a80144


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