Empresa: Semrush
Provincia: Barcelona
Población:
Descripción:
Job Description
Hi there!
We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.
This is our Integrated Marketing Manager role for idea generators, planning geniuses, and natural-born analysts.
Tasks in the role
– Developing and executing integrated marketing campaigns from inception to completion, demonstrating a self-starter mentality. This includes:
– Leading internal campaign communications from briefings to reporting
– Collaborating with creative production teams to deliver high-quality assets on time
– Owning and managing the campaign timeline
– Mapping and optimizing the complete consumer journey
– Overseeing and allocating campaign budgets
– Aligning and coordinating different teams (e.g., creative, media, product)
– Developing and testing new campaign formats and channels to optimize performance
– Creating comprehensive campaign strategies that leverage multiple channels and align with business goals, including:
– Developing data-driven forecasts for campaign performance
– Creating multiple scenarios to evaluate potential outcomes of strategic decisions
– Conducting risk assessments and developing contingency plans
– Overseeing various marketing channels (e.g., paid media, email, social media, influencers) and coordinating with specialized teams
– Acting as the central point of contact, coordinating efforts across different departments
– Ensuring alignment of channel-specific strategies with overall campaign goals
– Facilitating effective communication and collaboration between teams
– Analyzing campaign metrics, working with analytics teams to derive insights, and making data-driven decisions
– Staying abreast of industry trends and incorporating innovative ideas into campaign strategies
– Utilizing AI tools to enhance productivity and campaign effectiveness
Requirements
Who we are looking for
– 5+ years of experience in Marketing, with a proven track record in launching multi-channel marketing campaigns
– Strong strategic thinking and campaign planning abilities
– Excellent presentation and communication skills, with the ability to create comprehensive decks
– Creativity
– Attention to detail
– Basic understanding of campaign metrics and data analysis
– Awareness of industry trends
– Goal-oriented mindset with a focus on results
– Adaptability and willingness to test new marketing approaches
– Bachelor´s degree in Marketing or a related field
– Advanced English language skills
Not required, but a plus
– Proficiency in using AI tools for marketing purposes
– Strong leadership and cross-functional collaboration skills
– You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better
– Work format FLEX: This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh. Trust us, it’s an efficient way of working. Proven!
– Flexible working day start
– Unlimited PTO
– Hobby benefit
– Breakfast, snacks, and coffee at the office
– Corporate events
– Training, courses, conferences
– Gifts for employees
Tecnologías: Marketing,
Tipo de Contrato:
Indefinido
Salario: Sin especificar
Experiencia: Más de 5 años
Funciones: Marketing
Descubre más: https://www.tecnoempleo.com/integrated-marketing-manager-barcelona/marketing/rf-97971a4a52eda3a80144