Empresa: Page Personnel
Provincia: Baleares
Poblaci?n: Barcelona Ciudad
Descripci?n:
Perfil buscado (Hombre/Mujer)
Analysis tasks
? Own the detailed weekly reporting on e-mails? key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings
? Own the detailed weekly reporting on database figures and percentages and advise about fluctuations.
? Manage communications with Global CRM Analysis Team and other regional analysts to find synergies and work as one team
? Build the conversion channel reporting and provide insights on a weekly basis (conversions, leads, revenue, campaigns effectiveness, etc.)
? Continued e-mail database analysis to identify potential efficient segments and provide insights to the team
? Implement test and learn strategies to maximize the effectiveness of e-mails and segmentation and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business
? Use SQL/ Excel / PowerBI to develop and maintain regular reports on the response from all campaign activity.
? Update monthly and weekly reports and PPTs to update leadership
Development tasks
? Technical support for CRM development tools at global, regional, and local levels.
? Write or modify simple HTML and AmpScript pieces.
? Creation of emails in SFMC and Pardot during peak campaign periods.
? Occasional creation of forms in Pardot.
? Manage the creation of assigned emails and forms through Asana.
? Adjust configurations in email templates and forms.
? Amend lifecycle processes.
? Apply approved changes requested by the technical lead, such as banners, copy, CTAs, links, subject lines, etc.
? Email template improvements led by the technical lead.
? Segmentation logic for ad-hoc campaigns.
? Implement tests for new products and postal codes.
? Create PowerPoint presentations and attend meetings to support CRM executives and the Tech Lead.
? CRM Specialist|PageGroup SSC
? Collaborative Communication and attitude: outstanding communication abilities, excelling in collaborative roles, and guiding through impactful influence. Capability to communicate ideas effectively in a straightforward manner. You would define yourself as a team player.
? Strong CRM and Tool expertise: demonstrated success in CRM, with expertise in tools (ideally Salesforce Marketing Cloud) and driving revenue through CRM activities – good knowledge of automation, personalization, segmentation and CRM best practices and strategies.
? Data-Driven Decision Making: Strong analytical capacities, converting data findings into effective strategic initiatives – particularly adept in A/B Testing and motivated to dive in data independently.
? Ability to adjust to changes: show adaptability and resilience in rapidly changing environments. Problem solving mindset and a positive ?can do? attitude keeping a good work environment.
? Capability to organize tasks effectively: demonstrated through the efficient coordination of tasks, meticulous planning, and attention to detail.
? Excellent level in English and Spanish is mandatory and another EU language is a plus.
PageGroup SSC
? Experience in a multinational environment (+40 nationalities in the SSC)
? Competitive compensation and benefits package in Barcelona, various well-being activity options
Tecnolog?as: SQL, PowerBI
Tipo de Contrato:
Indefinido
Salario: Sin especificar
Experiencia: 3 a?os
Funciones: Marketing
Descubre m?s: https://www.tecnoempleo.com/crm-specialist-pagegroup-ssc-page-personnel/sql-powerbi/rf-7f1213fed2e663e77343
