Interim Customer Marketing Manager

Empresa: Michael Page
Provincia: Madrid
Poblaci?n:  Madrid
Descripci?n: 
Perfil buscado (Hombre/Mujer)

Reporting to the Marketing Manager, the main responsibilities will be focused on the following tasks:

Strategy, analysis and coordination:

? Design and draw the Customer Marketing strategy working closely with Marketing Manager to be implemented afterwards.
? Set up the main objectives with Marketing Manager following up results periodically.
? Define a Customer Marketing Plan according to convenient deadlines by specific actions.
? Working closely in coordination with following departments:

? Sales: x-selling support follow-up
? CX: draw actions with customers such us onboarding, journeys, events, webinars, information, cases,…
? Marketing: New Business Marketing in collaboration with clients and prospects, and Digital Marketing for communication and social media.

? Report of data periodically: KPIs, metrics in order to update information and analyse deviations.
? Communicate and interact with external stakeholders for different purpose.
? Periodically report to the Marketing Manager.

Execution/Implementation:

? Create and deliver e-mail marketing related to customers about information, cross-selling, invitations, surveys, etc.
? Define and update target lists per solution and industry vertical, working closely with Market Research and Data Analysis.
? Take care of customer satisfaction by visiting them, reporting on status and detecting any anomaly.
? Assume the Project leadership for the creation of Customer Press Releases and Cases, testimonies for both formats, written and audiovisuals.
? Create, plan and organize customer-focused events (including Impact Awards) under our Client?s corporate image and concept.

? We offer a 6-month project at a leading Tech company|+5 years of experience in marketing projects

Education:

? Marketing, Communication, Advertising or similar.

Experience:

? +5 years of experience in marketing roles.
? Background managing marketing projects.
? Demonstrable experience in planning, implement and executing Marketing plans.
? Demonstrable experience in creating and organising events.

Hard Skills:

? CRM: salesforce or similar
? Marketing Automation: Marketo or similar
? Graphic design: Canva, Photoshop or similar
? Ms Office: excel, power point
? Webinar platforms: Goldcast or similar
? Website edition (CMS): Drupal or similar
? SEO/SEM: familiar with GA, Semrush, other
? Social: LinkedIn, Youtube, Vidyard
? Copywriting: good skills (demonstrable)

Soft skills:

? Passion for Customer Marketing: customer satisfaction, communication, cross-selling.
? Ability to plan and coordinate activities effectively as well as execute them.
? Strong communication skills with internal and external stakeholders.
? Great focus on details and ability to see the global picture as well.
? Ability to plan and coordinate activities effectively as well as execute them, with a strong focus on analytics, familiar with KPIs and data analysis.
? Results oriented person working towards the success of Customer Marketing, methodic, practical, with great capacity for Follow-up and control of daily tasks as a progress in the relationship with each customer.
? Strong work team skills demonstrating facility to collaborate within different colleagues and departments.
? Ability to build strong and engaged relationships with customers and the team.
? Ability to maintain high levels of drive and energy being creative, proactive and dynamic.
? Advance in Spanish and English is a must. French is a plus.
? Ability to travel occasionally.

Multinational company and global leader providing technological solutions for its clients.

We offer a 6-month project based in Madrid, and a hybrid work model: 1 day on-site and 4 days off-site
Tecnolog?as: Marketing,
Tipo de Contrato: 
Temporal
Salario: Sin especificar
Experiencia: M?s de 5 a?os
Funciones: Marketing
Descubre m?s: https://www.tecnoempleo.com/interim-customer-marketing-manager-madrid/marketing/rf-6cc41d6f22a8c3d7d84e


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